Who We Are

Combining tier-1 consulting, and
executive management experience

Our founding partner, Martin Blædel, founded Imago Advisory in 2011 to follow his passion for strategy and transformations. He brings a unique combination of consulting and executive management experience from more than 20 years of experience across industry roles in AP Moller Maersk, Telenor and Ørsted Wind Power combined with tier one consulting in McKinsey & Company

Often, he is sought on topics like corporate strategy or commercial topics like pricing, category management, private label or GTM plans. His CFO and corporate finance background also brings him into M&A and due diligences. Based on his multifunction experience, he is often called in on post-merger integrations, process improvements or broader strategy implementations

Martin holds a Master of Science in Mathematics and Economics and a business diploma in Accounting and Controlling. When not with his beloved family listening to music or gourmet cooking, he does outdoor year-round running, hunting or skiing. He has designed and build his own house, where spends enjoys time in the garden looking at butterflies – another dear interest of his

Since 2018, Imago Advisory has successfully leveraged more than 30 strong consultants through our network based consulting model. Here are a few profiles that has worked with us lately:

EQ: Brazilian – living in UK. Worked 8 years with AT Kearney, 4 years with Santander and 4 years as Independent Professional. Strength in financial and operational management, especially in building cost and pricing models with global complexity

US: Indian-living in US. Worked 4 years in McKinsey & Co, 14 years in industry in executive roles including 2 years head of Insights & analytics at Target, 4 years as Independent professional. Strength in pricing and large data analytics

KK: Swiss. 8 years with McKinsey & Company, 5 years as CEO in Biopharma, 15 years as independent professional. Strength in biopharma strategy and operations

JS: 7 years with Bain & Company, 10 years industry, 3 years independent professional. Strength in category management and large complex analysis

JL: 13 years in leading digital/ecommerce roles, 8 years as independent professional. Author of books in service and ecommerce. Strength in building ecommerce solution, product management and vendor management

RL: 5 years with McKinsey & Company and 2 years with KPMG, 5 years in industry, 3 years as independent professional. Strength in aerospace and pharma, with detailed understanding of pharmaceutical operations, drugs and therapeutic areas

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