Brønnum Digital Strategy

Situation

Brønnum is a leading wholesaler of kitchens and kitchenware
For many years, offer making had become a time killing pain to the point where both soles, administration, logistics, procurement and digital were in search for a new technical solutions– but how do you make an IT strategy in a medium sized business with limited adequate project management and technical competence?

Imago Advisory analyzed the main process steps and time spend for master data maintenance in Order to Cash and Procure to Pay process
Then we interviewed customers as well as internal stakeholder to understand the need for master data and sales order, build future scenarios and arrived at a simpler IT architecture and solution to cater for these needs
In a phase two, we interviewed web customers and deep dived on business needs to arrive at a concise scope requirement that could be used for a structured RFQ process to choose a vendor for a new webshop

Multimillion IT investment replaced by new offer templates in existing ERP system, decommissioning of one application, a structured clean-up of master data and process improvements
Detailed scope and vision document for new webshop that lays foundation for a digital transformation of sales
The organization could deliver implementation on both better data and new webpage with a light support model